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September 2007

 



Coemar lands PLASA 2007 award for Innovation

 

 

 

Pictured: Fabio Allegri, Coemar Head of Development (left), with David Stewart of Fuzion plc — and the PLASA Innovation Award

This year’s PLASA Show in London proved a major success for the lighting industry, providing a showcase for manufacturers to present innovative products that will change the way lighting professionals think about how a ‘standard’ fixture performs.

Leading the way again was Italian-based Coemar S.p.A. with the most creative wash light to hit the market in years.

With 65 participants, from ten different countries vying for the prestigious Award for Innovation, Coemar took the main prize with the incredible Infinity Wash XL.

Created from a concept put together with their distributors — and in particular Inner Circle Distribution in the US — Coemar has managed to blur the edges between a Wash and Spot light.

While listening to the American market about the need to use spots as washes, Coemar took a radical approach to deliver the desired results — in a much better fashion. By utilising the large aperture of a Wash beam and splitting the effect to create movement and break up the effect, Coemar has succeeded in achieving an ultra-bright fixture with incredible beam effects that not only has 6°-80° zoom (with no lens changes), but a brand new colour mixing system patented as the CMY-s system. This allows the user to not only obtain standard CMY colours, but also to expand the range dramatically by using the ‘s’ for saturation to produce deep colours.

These were all features that impressed PLASA’s technical adjudicators, and David Stewart, head of lighting for Fuzion plc, Coemar’s UK distributors, was on hand to collect the prestigious award.

“This is a proud moment for us, and a triumph for the hard work put in by everyone involved,” he said.

The Infinity XL is just one of the fixtures designed by Coemar in the last few years that have vaulted the company back to the forefront. Along with the hugely-successful Par Lite LED and other 'Lite LED' family members, the Infinity Wash XL is proof that Coemar has worked out how to provide lighting tools that are tailor-made for the professional user.

Fausto Orsatti, Coemar’s International Sales Director, commented, "Coemar has totally changed its philosophy. The company no longer sits at the design table and thinks in terms of how we can push the boundaries in order to create innovative effects. We now operate in an international arena, and collaborate with designers, technicians, and other 'real world' lighting professionals and use our creative innovation to realise their ambitions.”

And he promises further innovation to be presented at LDI 07.

For Further Information call:
Dave Stewart: Fuzion plc
Tel: +44 (0) 1932 882222
Email: davids@fuzion.co.uk

Press call: Jerry Gilbert, JGP Public Relations
Tel: +44 (0)1707 25 85 25
Email
: jerry.gilbert@ntlworld.com
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